I’m a brand and social strategist turned fashion founder and creator, driven by the intersection of storytelling, design, and culture.

Over the past few years, I’ve led social-first campaigns for American Express UK - shaping cultural moments across sport, music, dining, shopping and entertainment partnerships. From the London Film Festival to Wimbledon and collaborations with Olivia Rodrigo, my focus has always been to build genuine fan communities through storytelling that feels human, not corporate.

Today, I’m building MARAE Atelier - a Lisbon–London label rooted in modern elegance and craftsmanship. It’s where my love for design, minimalism, and emotional storytelling come together - creating pieces made to last and to live in.

Between brand strategy, strategic partnerships and fashion creation, I exist where culture, content, and craft meet - always shaping stories that connect people to the world around them.